A HTML 5 demonstration like no other.

Using Arcade Fire's song 'We Used To Wait', The Wilderness Downtown launch experiment is an interactive interpretation, built with open web technologies. The experiment includes interactive flocking, custom rendered maps, real-time compositing, procedural drawing, 3D canvas rendering.......... essentially lots of cool stuff.

The street and overhead footage comes from Street View on Google Maps and HTML 5 3D functionality is used to overlay the birds and exploding trees.

Note that you must use Google Chrome or Safari to run this.  View the demo now

We have just received the first photos from developer man Leigh's visit to the La Tomatina, otherwise known as the massive tomato fight in Buñol, Spain.

Today we welcome two freelancers into the McCormack & Morrison team to help us deliver some key client projects.

We use Litmus to test all of the HTML emails we produce. It provides us with a screen shot of how the email will look in all the key email clients, quick and reliable. In the past few days Litmus have released an additional tool, the subject line tool. This tool takes your subject line and shows you how it will look across email clients. It also shows how it will look in the new email alert pop up. This means we now know exactly how people will first see their email and I don't know about you but I quite often base whether to open an email or not on what the little alert box thingy tells me! Give it a go.

http://litmusapp.com/resources/subject-line-checker?utm_medium=email&utm_sour...

I saw this video on TV last night, a full length faithless song advertising Fiat. Shown in the ad break during Big Brother Fiat booked all the ad slots. You can read a lot more about this 'Promercial' at the link below:
http://www.skiddmark.com/2010/08/16/perspective-fiat-and-faithless-produce-a-...

...but awesome takes practice.

Thanks for the Monday morning inspiration Jangus:
http://johnnyandangus.com/
http://johnnyandangus.posterous.com/

There is nothing like working on a Sunday morning, rain lashing against the windows and receiving a bunch of emails from one of your team on holiday. Our very own 'Walt Junior' is away in Barbados and sent these pictures.

Sometimes companies have to deliver tough messages and sometimes they have to ask for more money. The important thing is how the message is delivered. We received an email from this morning from our Telephone Service Provider, V Networks, asking for us to pay a surcharge for debt collection. They are only asking for £3 more and are giving us an option to avoid it. Problem is I can't help feeling a little narked by it, this is where an Art Director and Copywriter would have been able to deliver the message in a much more customer friendly way.